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Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way

Af: Joseph Michelli Engelsk Hardback

Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way

Af: Joseph Michelli Engelsk Hardback
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A firsthand look at how Mercedes-Benz transformed itself into a best-in-class, customer-obsessed organization.

Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team’s ambitious, multi-pronged strategy to elevate the company’s customer experience to best-in-class across all brands and industries.

The author reveals how leaders within the organization drove the transformation of the operational and cultural environments at Mercedes-Benz through their strategic vision, Driven to Delight. Nowhere else can you find this in-depth, all-access look at senior leadership’s vision, strategy, and tactical steps to create and sustain the wide-sweeping actions needed to deliver a customer experience that lives up to the company’s brand promise, “the best or nothing.”

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A firsthand look at how Mercedes-Benz transformed itself into a best-in-class, customer-obsessed organization.

Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team’s ambitious, multi-pronged strategy to elevate the company’s customer experience to best-in-class across all brands and industries.

The author reveals how leaders within the organization drove the transformation of the operational and cultural environments at Mercedes-Benz through their strategic vision, Driven to Delight. Nowhere else can you find this in-depth, all-access look at senior leadership’s vision, strategy, and tactical steps to create and sustain the wide-sweeping actions needed to deliver a customer experience that lives up to the company’s brand promise, “the best or nothing.”

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Produktdetaljer
Sprog: Engelsk
Sider: 304
ISBN-13: 9780071806305
Indbinding: Hardback
Udgave:
ISBN-10: 007180630X
Kategori: Ledelse og teknikker
Udg. Dato: 16 dec 2015
Længde: 33mm
Bredde: 237mm
Højde: 165mm
Forlag: McGraw-Hill Education - Europe
Oplagsdato: 16 dec 2015
Forfatter(e): Joseph Michelli
Forfatter(e) Joseph Michelli

Kategori Ledelse og teknikker

ISBN-13 9780071806305

Sprog Engelsk

Indbinding Hardback

Sider 304

Udgave

Længde 33mm

Bredde 237mm

Højde 165mm

Udg. Dato 16 dec 2015

Oplagsdato 16 dec 2015

Forlag McGraw-Hill Education - Europe