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Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way
Engelsk Hardback
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Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way
Engelsk Hardback

303 kr
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Om denne bog

A firsthand look at how Mercedes-Benz transformed itself into a best-in-class, customer-obsessed organization.

Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team’s ambitious, multi-pronged strategy to elevate the company’s customer experience to best-in-class across all brands and industries.

The author reveals how leaders within the organization drove the transformation of the operational and cultural environments at Mercedes-Benz through their strategic vision, Driven to Delight. Nowhere else can you find this in-depth, all-access look at senior leadership’s vision, strategy, and tactical steps to create and sustain the wide-sweeping actions needed to deliver a customer experience that lives up to the company’s brand promise, “the best or nothing.”

Product detaljer
Sprog:
Engelsk
Sider:
304
ISBN-13:
9780071806305
Indbinding:
Hardback
Udgave:
ISBN-10:
007180630X
Udg. Dato:
16 dec 2015
Længde:
33mm
Bredde:
237mm
Højde:
165mm
Forlag:
McGraw-Hill Education - Europe
Oplagsdato:
16 dec 2015
Forfatter(e):
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