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Doing Business in China

Af: Giles Chance Engelsk Paperback

Doing Business in China

Af: Giles Chance Engelsk Paperback
Tjek vores konkurrenters priser

Extensively revised, the fifth edition of this successful textbook offers a practical framework for approaching and carrying out business in China.　

Building on the strengths of the previous editions and on the 30-year China business experience of the author, the book provides a guide to market entry, managing operations, and marketing in this unique social and cultural environment, including:

  • Why foreign businesses in China need to understand and interact with government in China, both central and local, and how best to do this
  • New and revised case studies, including case studies on successful companies entering and operating in China such as Volkswagen, Hermes, Honeywell and Diageo
  • An in-depth focus on internet marketing in China
  • Choosing business partners and negotiating
  • Dos and don’ts.

Updated to include information on new government policy on trade partnerships, commercial law, and anti-corruption drives, the fifth edition of Doing Business in China will continue to be the preferred text for international students of Chinese business and management studies and for practitioners with an eye on China.

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Tjek vores konkurrenters priser
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kr 393
Fragt: 39 kr
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20 kr
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Tjek vores konkurrenters priser

Extensively revised, the fifth edition of this successful textbook offers a practical framework for approaching and carrying out business in China.　

Building on the strengths of the previous editions and on the 30-year China business experience of the author, the book provides a guide to market entry, managing operations, and marketing in this unique social and cultural environment, including:

  • Why foreign businesses in China need to understand and interact with government in China, both central and local, and how best to do this
  • New and revised case studies, including case studies on successful companies entering and operating in China such as Volkswagen, Hermes, Honeywell and Diageo
  • An in-depth focus on internet marketing in China
  • Choosing business partners and negotiating
  • Dos and don’ts.

Updated to include information on new government policy on trade partnerships, commercial law, and anti-corruption drives, the fifth edition of Doing Business in China will continue to be the preferred text for international students of Chinese business and management studies and for practitioners with an eye on China.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 192
ISBN-13: 9781032147642
Indbinding: Paperback
Udgave: 5
ISBN-10: 1032147644
Kategori: Politisk økonomi
Udg. Dato: 20 dec 2022
Længde: 15mm
Bredde: 234mm
Højde: 155mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 20 dec 2022
Forfatter(e): Giles Chance
Forfatter(e) Giles Chance

Kategori Politisk økonomi

ISBN-13 9781032147642

Sprog Engelsk

Indbinding Paperback

Sider 192

Udgave 5

Længde 15mm

Bredde 234mm

Højde 155mm

Udg. Dato 20 dec 2022

Oplagsdato 20 dec 2022

Forlag Taylor & Francis Ltd