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Digital Type Design for Branding
- Designing Letters from their Source
Engelsk Paperback
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Digital Type Design for Branding
- Designing Letters from their Source
Engelsk Paperback

542 kr
Tilføj til kurv
Sikker betaling
23 - 25 hverdage

Om denne bog

The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs.

 

Key Features

  • A how-to resource for designers to referencee while designing letterforms.
  • The designer will be left with a clear understanding of why letterforms look the way they do, and the moethod and order of letterform development, enabling the designer to draw on history when developing their glyphs.
  • How-to illustrations will highlight the process and downloadable vectors will give the designer templates to begin their project.
  • This book gives designers a solid footing when designing a series of characters without developing a complete alphabet.
  • Custom typography is a growing trend and every newly minted designer should have a practical knowledge of the origins of letters and the method of building letterforms.
  • Product detaljer
    Sprog:
    Engelsk
    Sider:
    224
    ISBN-13:
    9781498777209
    Indbinding:
    Paperback
    Udgave:
    ISBN-10:
    1498777201
    Kategori:
    Udg. Dato:
    12 feb 2018
    Længde:
    11mm
    Bredde:
    165mm
    Højde:
    229mm
    Forlag:
    Taylor & Francis Inc
    Oplagsdato:
    12 feb 2018
    Forfatter(e):
    Kategori sammenhænge