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Designing Surveys

- A Guide to Decisions and Procedures
Af: Johnny Blair, Ronald F. Czaja, Edward Blair Engelsk Paperback

Designing Surveys

- A Guide to Decisions and Procedures
Af: Johnny Blair, Ronald F. Czaja, Edward Blair Engelsk Paperback
Tjek vores konkurrenters priser
Written with the needs and goals of a novice researcher in mind, this fully updated Third Edition provides an accurate account of how modern surveys are actually designed and conducted. Much more than a "how-to" guide, this up-to-date and accessible book presents the material in a social science context and teaches readers to think through decisions about sample design, questionnaire development, and data collection, rather than simply following prescriptive advice that may not be appropriate to particular practical situations. In addition to providing examples of alternative procedures, Designing Surveys shows how classic principles and recent research guide decision-making—from setting the basic features of the survey design to implementing instrument development, testing, and data collection. The new edition covers new developments in data collection technologies, provides a more comprehensive treatment of questionnaire development and pretesting, and includes completely new chapters on sample design and selection.
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Written with the needs and goals of a novice researcher in mind, this fully updated Third Edition provides an accurate account of how modern surveys are actually designed and conducted. Much more than a "how-to" guide, this up-to-date and accessible book presents the material in a social science context and teaches readers to think through decisions about sample design, questionnaire development, and data collection, rather than simply following prescriptive advice that may not be appropriate to particular practical situations. In addition to providing examples of alternative procedures, Designing Surveys shows how classic principles and recent research guide decision-making—from setting the basic features of the survey design to implementing instrument development, testing, and data collection. The new edition covers new developments in data collection technologies, provides a more comprehensive treatment of questionnaire development and pretesting, and includes completely new chapters on sample design and selection.
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Produktdetaljer
Sprog: Engelsk
Sider: 440
ISBN-13: 9781412997348
Indbinding: Paperback
Udgave:
ISBN-10: 1412997348
Kategori: Social forskning og statistik
Udg. Dato: 16 jul 2013
Længde: 20mm
Bredde: 152mm
Højde: 226mm
Forlag: SAGE Publications Inc
Oplagsdato: 16 jul 2013
Forfatter(e): Johnny Blair, Ronald F. Czaja, Edward Blair
Forfatter(e) Johnny Blair, Ronald F. Czaja, Edward Blair

Kategori Social forskning og statistik

ISBN-13 9781412997348

Sprog Engelsk

Indbinding Paperback

Sider 440

Udgave

Længde 20mm

Bredde 152mm

Højde 226mm

Udg. Dato 16 jul 2013

Oplagsdato 16 jul 2013

Forlag SAGE Publications Inc