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Designing Retail Experience in the 21st Century

Af: D.J. Huppatz Engelsk Paperback

Designing Retail Experience in the 21st Century

Af: D.J. Huppatz Engelsk Paperback
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Covering 2001 to today, Designing Retail Experience in the 21st Century presents readers with a critical, cross-disciplinary perspective on retail design, bringing together scholarship from design, architecture, branding, cultural studies and social studies.

Our retail experience has changed profoundly over the past two decades, largely due to the impact of digital technologies. While the rise of smartphones and online commerce threatened to displace ‘bricks and mortar’ stores, physical shopping has survived and, in some cases, thrived. Today, the most successful brands design experiences that engage customers both within the physical store and in the digital realm. In this book, D.J. Huppatz analyses how corporations design these experiences, how we interact with them, and how they align with broader social, cultural and economic changes.

Eight case studies reveal how some of the largest global retail chains, including Apple, Amazon, Nike, Zara, IKEA and LEGO, and smaller chains such as Aesop and Gentle Monster, utilize design to create engaging experiences. Unlike in the past, such corporations consider design in a continuum that extends from architecture and interiors to product and service design, and from website and digital interactions to social media. At the intersection of design and cultural studies, this book provides a critical survey and understanding of design and retail experience in the 21st century.

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Covering 2001 to today, Designing Retail Experience in the 21st Century presents readers with a critical, cross-disciplinary perspective on retail design, bringing together scholarship from design, architecture, branding, cultural studies and social studies.

Our retail experience has changed profoundly over the past two decades, largely due to the impact of digital technologies. While the rise of smartphones and online commerce threatened to displace ‘bricks and mortar’ stores, physical shopping has survived and, in some cases, thrived. Today, the most successful brands design experiences that engage customers both within the physical store and in the digital realm. In this book, D.J. Huppatz analyses how corporations design these experiences, how we interact with them, and how they align with broader social, cultural and economic changes.

Eight case studies reveal how some of the largest global retail chains, including Apple, Amazon, Nike, Zara, IKEA and LEGO, and smaller chains such as Aesop and Gentle Monster, utilize design to create engaging experiences. Unlike in the past, such corporations consider design in a continuum that extends from architecture and interiors to product and service design, and from website and digital interactions to social media. At the intersection of design and cultural studies, this book provides a critical survey and understanding of design and retail experience in the 21st century.

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Produktdetaljer
Sprog: Engelsk
Sider: 248
ISBN-13: 9781350423299
Indbinding: Paperback
Udgave:
ISBN-10: 1350423297
Kategori: 21. århundrede, 2000 til 2100
Udg. Dato: 3 apr 2025
Længde: 16mm
Bredde: 234mm
Højde: 157mm
Forlag: Bloomsbury Publishing PLC
Oplagsdato: 3 apr 2025
Forfatter(e): D.J. Huppatz
Forfatter(e) D.J. Huppatz

Kategori 21. århundrede, 2000 til 2100

ISBN-13 9781350423299

Sprog Engelsk

Indbinding Paperback

Sider 248

Udgave

Længde 16mm

Bredde 234mm

Højde 157mm

Udg. Dato 3 apr 2025

Oplagsdato 3 apr 2025

Forlag Bloomsbury Publishing PLC

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