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Designing for Growth
- A Design Thinking Tool Kit for Managers
Engelsk Hardback
Designing for Growth
- A Design Thinking Tool Kit for Managers
Engelsk Hardback

251 kr
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Om denne bog
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
Product detaljer
Sprog:
Engelsk
Sider:
248
ISBN-13:
9780231158381
Indbinding:
Hardback
Udgave:
ISBN-10:
0231158386
Udg. Dato:
28 jun 2011
Længde:
24mm
Bredde:
183mm
Højde:
223mm
Forlag:
Columbia University Press
Oplagsdato:
28 jun 2011
Forfatter(e):
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