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Defending Your Brand
- How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Engelsk Hardback
Defending Your Brand
- How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Engelsk Hardback

483 kr
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23 - 25 hverdage

Om denne bog
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
Product detaljer
Sprog:
Engelsk
Sider:
294
ISBN-13:
9780230340343
Indbinding:
Hardback
Udgave:
ISBN-10:
0230340342
Udg. Dato:
11 okt 2012
Længde:
27mm
Bredde:
165mm
Højde:
239mm
Forlag:
Palgrave Macmillan
Oplagsdato:
11 okt 2012
Forfatter(e):
Products purchased together
Alternatives - PIE
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