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Customer Knowledge Management

- Improving Customer Relationship through Knowledge Application
Af: Silvio Wilde Engelsk Paperback

Customer Knowledge Management

- Improving Customer Relationship through Knowledge Application
Af: Silvio Wilde Engelsk Paperback
Tjek vores konkurrenters priser
Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management. The theoretical part comprises several approaches to knowledge, its transfer and the barriers to be overcome when sharing knowledge. This is followed by a description of CRM and CKM (Customer Knowledge Management), outlining how crucial their successful use is. The practical part explores on the one hand the dependence on knowledge and on the other hand its availability for a good customer relationship. It includes a case study that investigates both the administrative and the operational area of a concrete company. The survey results are then discussed in detail, key success factors identified and mistakes pointed out. After this critical analysis, final recommendations are given that every company can benefit from.
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Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management. The theoretical part comprises several approaches to knowledge, its transfer and the barriers to be overcome when sharing knowledge. This is followed by a description of CRM and CKM (Customer Knowledge Management), outlining how crucial their successful use is. The practical part explores on the one hand the dependence on knowledge and on the other hand its availability for a good customer relationship. It includes a case study that investigates both the administrative and the operational area of a concrete company. The survey results are then discussed in detail, key success factors identified and mistakes pointed out. After this critical analysis, final recommendations are given that every company can benefit from.
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 143
ISBN-13: 9783642423666
Indbinding: Paperback
Udgave:
ISBN-10: 3642423663
Kategori: Videnstyring
Udg. Dato: 11 okt 2014
Længde: 0mm
Bredde: 155mm
Højde: 235mm
Forlag: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Oplagsdato: 11 okt 2014
Forfatter(e): Silvio Wilde
Forfatter(e) Silvio Wilde

Kategori Videnstyring

ISBN-13 9783642423666

Sprog Engelsk

Indbinding Paperback

Sider 143

Udgave

Længde 0mm

Bredde 155mm

Højde 235mm

Udg. Dato 11 okt 2014

Oplagsdato 11 okt 2014

Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG