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Content Strategy for the Web
Engelsk Paperback
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Content Strategy for the Web
Engelsk Paperback

446 kr
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Om denne bog

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

  • Understand content strategy and its business value
  • Discover the processes and people behind a successful content strategy
  • Make smarter, achievable decisions about what content to create and how
  • Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Product detaljer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9780321808301
Indbinding:
Paperback
Udgave:
2
ISBN-10:
0321808304
Kategori:
Udg. Dato:
22 mar 2012
Længde:
12mm
Bredde:
227mm
Højde:
179mm
Forlag:
Pearson Education (US)
Oplagsdato:
22 mar 2012
Kategori sammenhænge