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Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)

Af: Joe Pulizzi Engelsk Hardback

Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)

Af: Joe Pulizzi Engelsk Hardback
Tjek vores konkurrenters priser

From one of today’s leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.

In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content―and then create a product for that audience. Content Inc. walks you through the entire process, showing how to:

  • Choose a marketable content topic
  • Figure out where little or no competition exists
  • Choose your top channel for disseminating content
  • Build long-term customer loyalty
  • Monetize your product or service
  • Expand your content into multiple channels
  • Sell your content asset or scale it into a large enterprise

This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.

Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell.

Apply the methods laid out for you in Content Inc., and create the business of your dreams.

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From one of today’s leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.

In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content―and then create a product for that audience. Content Inc. walks you through the entire process, showing how to:

  • Choose a marketable content topic
  • Figure out where little or no competition exists
  • Choose your top channel for disseminating content
  • Build long-term customer loyalty
  • Monetize your product or service
  • Expand your content into multiple channels
  • Sell your content asset or scale it into a large enterprise

This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.

Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell.

Apply the methods laid out for you in Content Inc., and create the business of your dreams.

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Produktdetaljer
Sprog: Engelsk
Sider: 368
ISBN-13: 9781264257546
Indbinding: Hardback
Udgave: 2
ISBN-10: 1264257546
Kategori: Selvstændige, Små og mellemstore virksomheder
Udg. Dato: 24 jun 2021
Længde: 35mm
Bredde: 237mm
Højde: 164mm
Forlag: McGraw-Hill Education
Oplagsdato: 24 jun 2021
Forfatter(e): Joe Pulizzi
Forfatter(e) Joe Pulizzi

Kategori Selvstændige, Små og mellemstore virksomheder

ISBN-13 9781264257546

Sprog Engelsk

Indbinding Hardback

Sider 368

Udgave 2

Længde 35mm

Bredde 237mm

Højde 164mm

Udg. Dato 24 jun 2021

Oplagsdato 24 jun 2021

Forlag McGraw-Hill Education

Kategori sammenhænge