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Consumer Goods Subscriptions

- How to Win in Retail in the 21st Century
Af: Severin Bischof, Thomas Rudolph Engelsk Paperback

Consumer Goods Subscriptions

- How to Win in Retail in the 21st Century
Af: Severin Bischof, Thomas Rudolph Engelsk Paperback
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Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheavals. Consumers are increasingly choosing subscriptions or season tickets to reduce the effort required to perform everyday activities such as buying clothes, preparing meals, listening to music, or city driving. This book focuses on subscriptions to consumer goods that consumers used to purchase in stationary retail stores.

Consumer Goods Subscriptions describes the types of subscriptions that play a role in today''s world and identifies the industries in which subscriptions will become particularly popular in the future. The authors define and differentiate four subscription types in terms of surprise and personalization. The book provides a step-by-step concept for successfully implementing subscriptions and shows how to optimize subscription revenues and profits. It will help retail managers to seize the opportunities of this new revenue model and respond to changing customer behavior with appropriate subscription services.

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Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheavals. Consumers are increasingly choosing subscriptions or season tickets to reduce the effort required to perform everyday activities such as buying clothes, preparing meals, listening to music, or city driving. This book focuses on subscriptions to consumer goods that consumers used to purchase in stationary retail stores.

Consumer Goods Subscriptions describes the types of subscriptions that play a role in today''s world and identifies the industries in which subscriptions will become particularly popular in the future. The authors define and differentiate four subscription types in terms of surprise and personalization. The book provides a step-by-step concept for successfully implementing subscriptions and shows how to optimize subscription revenues and profits. It will help retail managers to seize the opportunities of this new revenue model and respond to changing customer behavior with appropriate subscription services.

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Produktdetaljer
Sprog: Engelsk
Sider: 73
ISBN-13: 9783110735116
Indbinding: Paperback
Udgave:
ISBN-10: 3110735113
Kategori: Detailhandel og grossistvirksomhed
Udg. Dato: 6 dec 2021
Længde: 23mm
Bredde: 229mm
Højde: 155mm
Forlag: De Gruyter
Oplagsdato: 6 dec 2021
Forfatter(e): Severin Bischof, Thomas Rudolph
Forfatter(e) Severin Bischof, Thomas Rudolph

Kategori Detailhandel og grossistvirksomhed

ISBN-13 9783110735116

Sprog Engelsk

Indbinding Paperback

Sider 73

Udgave

Længde 23mm

Bredde 229mm

Højde 155mm

Udg. Dato 6 dec 2021

Oplagsdato 6 dec 2021

Forlag De Gruyter

Kategori sammenhænge