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Conjoint Measurement
- Methods and Applications
Engelsk Paperback
Conjoint Measurement
- Methods and Applications
Engelsk Paperback

811 kr
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Om denne bog
The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.
Product detaljer
Sprog:
Engelsk
Sider:
373
ISBN-13:
9783642090561
Indbinding:
Paperback
Udgave:
ISBN-10:
3642090567
Udg. Dato:
15 okt 2010
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Oplagsdato:
15 okt 2010
Forfatter(e):
Kategori sammenhænge