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Compassion, Inc.
- How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help
Engelsk Hardback
Compassion, Inc.
- How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help
Engelsk Hardback

411 kr
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23 - 25 hverdage

Om denne bog
Outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. This title takes us through the ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. It discusses companies that truly make the world a better place, and those that just pretend to.
Product detaljer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9780520266520
Indbinding:
Hardback
Udgave:
ISBN-10:
0520266528
Udg. Dato:
26 apr 2012
Længde:
20mm
Bredde:
158mm
Højde:
229mm
Forlag:
University of California Press
Oplagsdato:
26 apr 2012
Forfatter(e):
Kategori sammenhænge