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Communication Theories: Origins, Methods and Uses in the Mass Media
- Pearson New International Edition
Engelsk Paperback
Communication Theories: Origins, Methods and Uses in the Mass Media
- Pearson New International Edition
Engelsk Paperback

839 kr
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Om denne bog

This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new millennium. A new chapter on cyber communication (Chapter 17) offers unique coverage of this critical new medium and an extensively rewritten chapter on media chains and conglomerates (Chapter 16) addresses key developments in that arena. The book is firmly based in the scientific approach—with its emphasis on observation, evidence, logic, and hypothesis testing—but now also features a discussion of critical theory and cultural studies in Chapter 1 of the new edition. Finally, the Fifth Edition features a new boxed reading program, which offers even more real-world illustrations of key concepts.

Product detaljer
Sprog:
Engelsk
Sider:
432
ISBN-13:
9781292042855
Indbinding:
Paperback
Udgave:
5
ISBN-10:
1292042850
Kategori:
Udg. Dato:
1 nov 2013
Længde:
19mm
Bredde:
181mm
Højde:
237mm
Forlag:
Pearson Education Limited
Oplagsdato:
1 nov 2013
Forfatter(e):
Kategori sammenhænge