Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
CommunicAsian
- How Asia's Rise Is Shaping the Future of Communications, and How to Plan for It
Engelsk Paperback
CommunicAsian
- How Asia's Rise Is Shaping the Future of Communications, and How to Plan for It
Engelsk Paperback

410 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog

The rise of Asia has changed the world, now shaped by greater global connectivity, geopolitics and shifting spheres of influence. Tapping into research and decades of experience in the world’s fastest-moving markets, this book makes a compelling case for a new and future-ready approach to communications planning and implementation, which the Asian Century demands.

Facing a new operating environment, policymakers and business leaders have to act quickly. This book outlines the necessary adjustments to long-established practices and value propositions in both corporate and government communications and provides a step-by-step plan for strategy development, laid out in a two-pronged approach designed to appeal to a multicultural audience.

It is an essential read for global practitioners and students in international relations and mass communications.

Product detaljer
Sprog:
Engelsk
Sider:
154
ISBN-13:
9781032473345
Indbinding:
Paperback
Udgave:
ISBN-10:
1032473347
Udg. Dato:
1 jun 2023
Længde:
12mm
Bredde:
154mm
Højde:
233mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
1 jun 2023
Forfatter(e):
Kategori sammenhænge