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City Branding and Promotion
- The Strategic Approach
Engelsk Paperback
City Branding and Promotion
- The Strategic Approach
Engelsk Paperback

577 kr
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Om denne bog

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszów Mazowiecki in Poland.





This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students in urban studies, geography, tourism, management and economics.

Product detaljer
Sprog:
Engelsk
Sider:
186
ISBN-13:
9780367730192
Indbinding:
Paperback
Udgave:
ISBN-10:
0367730197
Kategori:
Udg. Dato:
18 dec 2020
Længde:
18mm
Bredde:
232mm
Højde:
155mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
18 dec 2020
Forfatter(e):
Kategori sammenhænge