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Chinese Multinationals
Engelsk Paperback
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Chinese Multinationals
Engelsk Paperback

307 kr
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Om denne bog
This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.
Product detaljer
Sprog:
Engelsk
Sider:
300
ISBN-13:
9789812835598
Indbinding:
Paperback
Udgave:
ISBN-10:
9812835598
Udg. Dato:
23 okt 2008
Længde:
16mm
Bredde:
150mm
Højde:
226mm
Forlag:
World Scientific Publishing Co Pte Ltd
Oplagsdato:
23 okt 2008
Forfatter(e):
Kategori sammenhænge