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Case Studies in Sport Business Marketing

Af: Brenda G Pitts Engelsk Paperback

Case Studies in Sport Business Marketing

Af: Brenda G Pitts Engelsk Paperback
Tjek vores konkurrenters priser
The third edition of Case Studies in Sport Business Marketing brings together a diverse and global collection of 35 scholars to analyze contemporary case studies that demonstrate applications of marketing techniques in the sport industry and analyzes timely sport marketing topics, including the effect of COVID-19 on various sports, the integration of eSport into traditional sport, and inclusive culture in sport. This new edition provides realistic case studies on challenging situations in sport business settings, as well as a practical step-by-step process to manage these, find successful resolutions, and predict future conceptual implications for the sport businessmaking it a valuable asset to graduate and undergraduate level sport marketing courses.
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20 kr
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The third edition of Case Studies in Sport Business Marketing brings together a diverse and global collection of 35 scholars to analyze contemporary case studies that demonstrate applications of marketing techniques in the sport industry and analyzes timely sport marketing topics, including the effect of COVID-19 on various sports, the integration of eSport into traditional sport, and inclusive culture in sport. This new edition provides realistic case studies on challenging situations in sport business settings, as well as a practical step-by-step process to manage these, find successful resolutions, and predict future conceptual implications for the sport businessmaking it a valuable asset to graduate and undergraduate level sport marketing courses.
Produktdetaljer
Sprog: Engelsk
Sider: 250
ISBN-13: 9781940067711
Indbinding: Paperback
Udgave:
ISBN-10: 1940067715
Udg. Dato: 1 jun 2022
Længde: 16mm
Bredde: 179mm
Højde: 255mm
Forlag: Fitness Information Technology, Inc, U.S.
Oplagsdato: 1 jun 2022
Forfatter(e): Brenda G Pitts
Forfatter(e) Brenda G Pitts


Kategori Idrætsarrangementer & organisation


ISBN-13 9781940067711


Sprog Engelsk


Indbinding Paperback


Sider 250


Udgave


Længde 16mm


Bredde 179mm


Højde 255mm


Udg. Dato 1 jun 2022


Oplagsdato 1 jun 2022


Forlag Fitness Information Technology, Inc, U.S.

Kategori sammenhænge