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Business Research
- An Illustrative Guide to Practical Methodological Applications in Selected Case Studies
Engelsk Hardback
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Business Research
- An Illustrative Guide to Practical Methodological Applications in Selected Case Studies
Engelsk Hardback

811 kr
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Om denne bog

This book focuses on research methodologies that apply to business research, particularly for researchers and managers embarking thereon to support managerial decision-making in the industry. In doing so, the book''s objective is to guide business researchers in identifying, defining, and applying rigorous academic methodologies that will enable them to formulate, design, and execute effective research that answers their specific management problems. Such guidance can empower organizational managers to understand that business research can contribute to practical solutions to actual problems experienced in the industry. In addition, by emphasizing the integrative nature between (1) academic research and (2) experienced industry problems, it becomes possible to foster an awareness of such research''s potential impact on organizational performance management, sustainability, and resilience. With that, attention is given to narrowing the gap between theory and practice, which requires that fundamentals of scientific research be adhered to while maintaining the delicate balance between a practice-friendly guide to pragmatically sound and academically rigorous business research.


Product detaljer
Sprog:
Engelsk
Sider:
392
ISBN-13:
9789811994784
Indbinding:
Hardback
Udgave:
ISBN-10:
9811994781
Kategori:
Udg. Dato:
15 mar 2023
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Springer Verlag, Singapore
Oplagsdato:
15 mar 2023
Forfatter(e):
Kategori sammenhænge