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Business Essentials for Strategic Communicators

- Creating Shared Value for the Organization and its Stakeholders
Af: E. Culp, M. Ragas Engelsk Paperback

Business Essentials for Strategic Communicators

- Creating Shared Value for the Organization and its Stakeholders
Af: E. Culp, M. Ragas Engelsk Paperback
Tjek vores konkurrenters priser
The rise of digital media and the public''s demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don''t hold an MBA and didn''t study business in college. 

Business Essentials for Strategic Communicators provides communication professionals and students with the essential ''Business 101'' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals. 



Tjek vores konkurrenters priser
Normalpris
kr 811
Fragt: 39 kr
6 - 8 hverdage
20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser
The rise of digital media and the public''s demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don''t hold an MBA and didn''t study business in college. 

Business Essentials for Strategic Communicators provides communication professionals and students with the essential ''Business 101'' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals. 



Produktdetaljer
Sprog: Engelsk
Sider: 211
ISBN-13: 9781349481880
Indbinding: Paperback
Udgave:
ISBN-10: 1349481882
Udg. Dato: 17 dec 2014
Længde: 16mm
Bredde: 215mm
Højde: 141mm
Forlag: Palgrave Macmillan
Oplagsdato: 17 dec 2014
Forfatter(e): E. Culp, M. Ragas
Forfatter(e) E. Culp, M. Ragas


Kategori Forretningsstrategier


ISBN-13 9781349481880


Sprog Engelsk


Indbinding Paperback


Sider 211


Udgave


Længde 16mm


Bredde 215mm


Højde 141mm


Udg. Dato 17 dec 2014


Oplagsdato 17 dec 2014


Forlag Palgrave Macmillan