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Branded Customer Service: The New Competitive Edge

Af: Paul Stewart, Janelle Barlow Engelsk Paperback

Branded Customer Service: The New Competitive Edge

Af: Paul Stewart, Janelle Barlow Engelsk Paperback
Tjek vores konkurrenters priser
Branded Customer Service breaks new ground in the field of customer service. It details the next step for marketing specialists who have come to the realisation that significant brand equity is built not just through advertising and public relations efforts. An integrated brand needs to be lived and expressed through every aspect of the brand’s organisational culture—especially the human exchange of customer service.
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kr 250
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Tjek vores konkurrenters priser
Branded Customer Service breaks new ground in the field of customer service. It details the next step for marketing specialists who have come to the realisation that significant brand equity is built not just through advertising and public relations efforts. An integrated brand needs to be lived and expressed through every aspect of the brand’s organisational culture—especially the human exchange of customer service.
Produktdetaljer
Sprog: Engelsk
Sider: 264
ISBN-13: 9781576754047
Indbinding: Paperback
Udgave:
ISBN-10: 1576754049
Kategori: Kundeservice
Udg. Dato: 10 sep 2006
Længde: 18mm
Bredde: 228mm
Højde: 151mm
Forlag: Berrett-Koehler
Oplagsdato: 10 sep 2006
Forfatter(e): Paul Stewart, Janelle Barlow
Forfatter(e) Paul Stewart, Janelle Barlow


Kategori Kundeservice


ISBN-13 9781576754047


Sprog Engelsk


Indbinding Paperback


Sider 264


Udgave


Længde 18mm


Bredde 228mm


Højde 151mm


Udg. Dato 10 sep 2006


Oplagsdato 10 sep 2006


Forlag Berrett-Koehler

Kategori sammenhænge