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Brainjacking

- The Science of Influence and Manipulation
Af: Brian Clegg Engelsk Hardback

Brainjacking

- The Science of Influence and Manipulation
Af: Brian Clegg Engelsk Hardback
Tjek vores konkurrenters priser
Brainjacking explores the psychology of storytelling - the ability that makes us human. To discover how science intersects with our desires and decisions, the book pulls together three ways that we use story to modify others'' brains: informing, influencing and manipulating. Running through education and politics, advertising and marketing we discover how techniques can range from subtle nudges and subliminal influences to powerful emotional manipulation. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, social media and more, this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs.
Tjek vores konkurrenters priser
Normalpris
kr 240
Fragt: 39 kr
6 - 8 hverdage
20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser
Brainjacking explores the psychology of storytelling - the ability that makes us human. To discover how science intersects with our desires and decisions, the book pulls together three ways that we use story to modify others'' brains: informing, influencing and manipulating. Running through education and politics, advertising and marketing we discover how techniques can range from subtle nudges and subliminal influences to powerful emotional manipulation. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, social media and more, this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs.
Produktdetaljer
Sprog: Engelsk
Sider: 288
ISBN-13: 9781837731503
Indbinding: Hardback
Udgave:
ISBN-10: 1837731500
Udg. Dato: 7 nov 2024
Længde: 31mm
Bredde: 241mm
Højde: 162mm
Forlag: Icon Books
Oplagsdato: 7 nov 2024
Forfatter(e): Brian Clegg
Forfatter(e) Brian Clegg


Kategori Håndtering af sygdom og diagnoser


ISBN-13 9781837731503


Sprog Engelsk


Indbinding Hardback


Sider 288


Udgave


Længde 31mm


Bredde 241mm


Højde 162mm


Udg. Dato 7 nov 2024


Oplagsdato 7 nov 2024


Forlag Icon Books

Kategori sammenhænge