Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv

Best Story Wins

- Storytelling for business success: An Economist Edge book
Af: Mark Edwards Engelsk Paperback

Best Story Wins

- Storytelling for business success: An Economist Edge book
Af: Mark Edwards Engelsk Paperback
Tjek vores konkurrenters priser
Whether you''re standing up in front of a crowd at a conference or chatting with a colleague on Zoom, storytelling is the most effective way to get your point across. It works in 90 second Superbowl TV spots, it works in 10 second social media formats, and it works in that email you have to fire off in 5 seconds flat.Why? The short answer is that people don''t make decisions based on logic. They make decisions based on emotions. To persuade, influence and inspire, you need to make an emotional connection. And storytelling is the best way of doing that.Journalist-turned-business coach Mark Edwards has developed his own methodology - SUPERB - for telling compelling stories at work. From the classic Hero''s Journey to why we all need to Save a Cat, Best Story Wins shows how storytelling will make better communicators of us all.
Tjek vores konkurrenters priser
Normalpris
kr 155
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser
Whether you''re standing up in front of a crowd at a conference or chatting with a colleague on Zoom, storytelling is the most effective way to get your point across. It works in 90 second Superbowl TV spots, it works in 10 second social media formats, and it works in that email you have to fire off in 5 seconds flat.Why? The short answer is that people don''t make decisions based on logic. They make decisions based on emotions. To persuade, influence and inspire, you need to make an emotional connection. And storytelling is the best way of doing that.Journalist-turned-business coach Mark Edwards has developed his own methodology - SUPERB - for telling compelling stories at work. From the classic Hero''s Journey to why we all need to Save a Cat, Best Story Wins shows how storytelling will make better communicators of us all.
Produktdetaljer
Sprog: Engelsk
Sider: 256
ISBN-13: 9781800815773
Indbinding: Paperback
Udgave:
ISBN-10: 1800815778
Udg. Dato: 13 jun 2024
Længde: 19mm
Bredde: 199mm
Højde: 129mm
Forlag: Profile Books Ltd
Oplagsdato: 13 jun 2024
Forfatter(e): Mark Edwards
Forfatter(e) Mark Edwards


Kategori Offentlige taler: vejledninger


ISBN-13 9781800815773


Sprog Engelsk


Indbinding Paperback


Sider 256


Udgave


Længde 19mm


Bredde 199mm


Højde 129mm


Udg. Dato 13 jun 2024


Oplagsdato 13 jun 2024


Forlag Profile Books Ltd

Kategori sammenhænge