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Audience Economics
- Media Institutions and the Audience Marketplace
Engelsk Paperback
Audience Economics
- Media Institutions and the Audience Marketplace
Engelsk Paperback

411 kr
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Om denne bog
Focusing on the electronic media - television, radio, and the Internet - this work provides an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers.
Product detaljer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9780231126533
Indbinding:
Paperback
Udgave:
ISBN-10:
0231126530
Kategori:
Udg. Dato:
25 sep 2003
Længde:
13mm
Bredde:
230mm
Højde:
154mm
Forlag:
Columbia University Press
Oplagsdato:
25 sep 2003
Forfatter(e):
Kategori sammenhænge