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Advertising and a Democratic Press

Af: C. Edwin Baker Engelsk Hardback

Advertising and a Democratic Press

Af: C. Edwin Baker Engelsk Hardback
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In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies.

Originally published in 1994.

The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

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In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies.

Originally published in 1994.

The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Produktdetaljer
Sprog: Engelsk
Sider: 216
ISBN-13: 9780691633930
Indbinding: Hardback
Udgave:
ISBN-10: 0691633932
Udg. Dato: 19 apr 2016
Længde: 18mm
Bredde: 243mm
Højde: 166mm
Forlag: Princeton University Press
Oplagsdato: 19 apr 2016
Forfatter(e): C. Edwin Baker
Forfatter(e) C. Edwin Baker


Kategori Nyhedsmedier og journalistik


ISBN-13 9780691633930


Sprog Engelsk


Indbinding Hardback


Sider 216


Udgave


Længde 18mm


Bredde 243mm


Højde 166mm


Udg. Dato 19 apr 2016


Oplagsdato 19 apr 2016


Forlag Princeton University Press