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Advances in National Brand and Private Label Marketing

- Sixth International Conference, 2019
Engelsk Paperback

Advances in National Brand and Private Label Marketing

- Sixth International Conference, 2019
Engelsk Paperback
Tjek vores konkurrenters priser

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing.

The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. Further, it addressed diverse areas of application such as innovation, retail market structure, social media, consumer decision-making, store loyalty, assortment size, digital transformation, ethical aspects, cultural dimensions, and private label pricing.

This volume gathers the proceedings of the 2019 NB&PL marketing conference in a collection of outstanding contributions that employ a wide variety of theoretical and methodological approaches.

Tjek vores konkurrenters priser
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Fragt: 39 kr
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20 kr
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Tjek vores konkurrenters priser

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing.

The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. Further, it addressed diverse areas of application such as innovation, retail market structure, social media, consumer decision-making, store loyalty, assortment size, digital transformation, ethical aspects, cultural dimensions, and private label pricing.

This volume gathers the proceedings of the 2019 NB&PL marketing conference in a collection of outstanding contributions that employ a wide variety of theoretical and methodological approaches.

Produktdetaljer
Sprog: Engelsk
Sider: 206
ISBN-13: 9783030189105
Indbinding: Paperback
Udgave:
ISBN-10: 3030189104
Kategori: Salg og marketing
Udg. Dato: 1 maj 2019
Længde: 0mm
Bredde: 155mm
Højde: 235mm
Forlag: Springer Nature Switzerland AG
Oplagsdato: 1 maj 2019
Forfatter(e):
Forfatter(e)


Kategori Salg og marketing


ISBN-13 9783030189105


Sprog Engelsk


Indbinding Paperback


Sider 206


Udgave


Længde 0mm


Bredde 155mm


Højde 235mm


Udg. Dato 1 maj 2019


Oplagsdato 1 maj 2019


Forlag Springer Nature Switzerland AG

Kategori sammenhænge