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Ads, Fads, and Consumer Culture

- Advertising's Impact on American Character and Society
Af: Arthur Asa Berger Engelsk Hardback

Ads, Fads, and Consumer Culture

- Advertising's Impact on American Character and Society
Af: Arthur Asa Berger Engelsk Hardback
Tjek vores konkurrenters priser
The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture.

Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine specific advertisements and commercials from multiple perspectives, including semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist analysis. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more; helping readers understand the role that advertising has played, and continues to play, in all our lives.
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Tjek vores konkurrenters priser
The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture.

Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine specific advertisements and commercials from multiple perspectives, including semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist analysis. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more; helping readers understand the role that advertising has played, and continues to play, in all our lives.
Produktdetaljer
Sprog: Engelsk
Sider: 304
ISBN-13: 9781538137802
Indbinding: Hardback
Udgave:
ISBN-10: 1538137801
Kategori: Medievidenskab
Udg. Dato: 17 aug 2020
Længde: 22mm
Bredde: 186mm
Højde: 252mm
Forlag: Rowman & Littlefield
Oplagsdato: 17 aug 2020
Forfatter(e): Arthur Asa Berger
Forfatter(e) Arthur Asa Berger


Kategori Medievidenskab


ISBN-13 9781538137802


Sprog Engelsk


Indbinding Hardback


Sider 304


Udgave


Længde 22mm


Bredde 186mm


Højde 252mm


Udg. Dato 17 aug 2020


Oplagsdato 17 aug 2020


Forlag Rowman & Littlefield

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