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Brands and Cultural Analysis

Af: Arthur Asa Berger Engelsk Hardback

Brands and Cultural Analysis

Af: Arthur Asa Berger Engelsk Hardback
Tjek vores konkurrenters priser
This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, in general. The book uses a cultural studies approach and draws upon concepts and theories from semiotics, psychoanalytic theory, sociological theory, discourse theory, and other related fields.  It also quotes from a number of important thinkers whose ideas offer insights into various aspects of brands. Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands. 

Tjek vores konkurrenters priser
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kr 526
Fragt: 39 kr
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20 kr
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Tjek vores konkurrenters priser
This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, in general. The book uses a cultural studies approach and draws upon concepts and theories from semiotics, psychoanalytic theory, sociological theory, discourse theory, and other related fields.  It also quotes from a number of important thinkers whose ideas offer insights into various aspects of brands. Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands. 

Produktdetaljer
Sprog: Engelsk
Sider: 177
ISBN-13: 9783030247089
Indbinding: Hardback
Udgave:
ISBN-10: 3030247082
Kategori: Populærkultur
Udg. Dato: 6 nov 2019
Længde: 0mm
Bredde: 148mm
Højde: 210mm
Forlag: Springer Nature Switzerland AG
Oplagsdato: 6 nov 2019
Forfatter(e): Arthur Asa Berger
Forfatter(e) Arthur Asa Berger


Kategori Populærkultur


ISBN-13 9783030247089


Sprog Engelsk


Indbinding Hardback


Sider 177


Udgave


Længde 0mm


Bredde 148mm


Højde 210mm


Udg. Dato 6 nov 2019


Oplagsdato 6 nov 2019


Forlag Springer Nature Switzerland AG

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