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Adapt
- To Thrive, not just Survive
Engelsk Hardback
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Adapt
- To Thrive, not just Survive
Engelsk Hardback

290 kr
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Om denne bog
How do you retain those customers or employees you worked so hard to acquire?How do you build a collaborative and innovative company culture? What does it take to turn your business around and survive—even thrive—in a volatile world?Harit Nagpal, one of India’s finest marketing minds, reflects on the questions that animate every business manager. Through ten stories set in different countries, even on different worlds, Nagpal investigates the idea of adaptation—the one thing every business needs if it wishes to evolve.Zia, for instance, discovers the value of targeted customer segmentation as he launches a ready-to-cook food business in Bangladesh. A family learns to listen to the customer while fighting to retain circulation numbers for a tabloid in Milan.
Product detaljer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9789360452964
Indbinding:
Hardback
Udgave:
ISBN-10:
9360452963
Kategori:
Udg. Dato:
2 jan 2024
Længde:
24mm
Bredde:
224mm
Højde:
154mm
Forlag:
Westland Publications Limited
Oplagsdato:
2 jan 2024
Forfatter(e):
Kategori sammenhænge