Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
101 Things I Learned in Advertising School
Engelsk Hardback
Se mere i:
101 Things I Learned in Advertising School
Engelsk Hardback

159 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.
 
The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell?
 
Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.



Product detaljer
Sprog:
Engelsk
Sider:
216
ISBN-13:
9780451496713
Indbinding:
Hardback
Udgave:
ISBN-10:
045149671X
Kategori:
Udg. Dato:
3 apr 2018
Længde:
27mm
Bredde:
185mm
Højde:
135mm
Forlag:
Random House USA Inc
Oplagsdato:
3 apr 2018
Products purchased together
Alternatives - PIE
Kategori sammenhænge