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101 Things I Learned in Advertising School

Af: Matthew Frederick, Tracy Arrington Engelsk Hardback

101 Things I Learned in Advertising School

Af: Matthew Frederick, Tracy Arrington Engelsk Hardback
Tjek vores konkurrenters priser
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.
 
The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell?
 
Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.
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Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.
 
The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell?
 
Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 216
ISBN-13: 9780451496713
Indbinding: Hardback
Udgave:
ISBN-10: 045149671X
Kategori: Reklame
Udg. Dato: 3 apr 2018
Længde: 27mm
Bredde: 185mm
Højde: 135mm
Forlag: Random House USA Inc
Oplagsdato: 3 apr 2018
Forfatter(e): Matthew Frederick, Tracy Arrington
Forfatter(e) Matthew Frederick, Tracy Arrington

Kategori Reklame

ISBN-13 9780451496713

Sprog Engelsk

Indbinding Hardback

Sider 216

Udgave

Længde 27mm

Bredde 185mm

Højde 135mm

Udg. Dato 3 apr 2018

Oplagsdato 3 apr 2018

Forlag Random House USA Inc