Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Bøger
Bestsellers
Kommer snart
Nyheder
Spil og hobby
Kurv
  1. Bog
  2. Specifik ledelse
  3. Salgs- & markedsføringsledelse

The Luxury Strategy

- Break the Rules of Marketing to Build Luxury Brands
Af: Jean-Noel Kapferer, Vincent Bastien Engelsk Hardback

The Luxury Strategy

- Break the Rules of Marketing to Build Luxury Brands
Af: Jean-Noel Kapferer, Vincent Bastien Engelsk Hardback
Tjek vores konkurrenters priser

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world''s leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.

Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing ''rules'' upside-down.

Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level.

This fully revised second edition of The Luxury Strategy explores the diversity of meanings of ''luxury'' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands.

Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.

Vis mere
Tjek vores konkurrenters priser
Normalpris
kr 402
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world''s leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.

Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing ''rules'' upside-down.

Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level.

This fully revised second edition of The Luxury Strategy explores the diversity of meanings of ''luxury'' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands.

Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.

Vis mere
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 408
ISBN-13: 9780749464912
Indbinding: Hardback
Udgave:
ISBN-10: 0749464917
Kategori: Salgs- & markedsføringsledelse
Udg. Dato: 3 sep 2012
Længde: 29mm
Bredde: 164mm
Højde: 235mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 sep 2012
Forfatter(e): Jean-Noel Kapferer, Vincent Bastien
Forfatter(e) Jean-Noel Kapferer, Vincent Bastien

Kategori Salgs- & markedsføringsledelse

ISBN-13 9780749464912

Sprog Engelsk

Indbinding Hardback

Sider 408

Udgave

Længde 29mm

Bredde 164mm

Højde 235mm

Udg. Dato 3 sep 2012

Oplagsdato 3 sep 2012

Forlag Kogan Page Ltd