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The Digital Mind

- Semiotic Explorations in Digital Culture
Af: Kristian Bankov Engelsk Hardback

The Digital Mind

- Semiotic Explorations in Digital Culture
Af: Kristian Bankov Engelsk Hardback
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This book reveals the core features of digital culture, examined by means of semiotic models and theories. It positions commercial and market principles in the center of the digital semiosphere, avoiding the need to force the new cultural reality into the established textualist or pragmatist paradigms. The theoretic insights and case studies presented here argue for new semiotic models of inquiry that include working with big data, user experience and nethnography, along with conventional approaches. The book develops a new concept of identity in the digital age, analyzing the digital flows of recognition and value, which led to the tremendous success of Social Media and the Web 2.0 era. Self-expression, entertainment and consumerism are seen as the major drivers of identity formation in the post-truth era, where the self can no longer be considered independently of a given person’s communication devices, where a substantial part of it is stored and actualized. It will be of interest to semioticians and researchers working on digital culture.
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This book reveals the core features of digital culture, examined by means of semiotic models and theories. It positions commercial and market principles in the center of the digital semiosphere, avoiding the need to force the new cultural reality into the established textualist or pragmatist paradigms. The theoretic insights and case studies presented here argue for new semiotic models of inquiry that include working with big data, user experience and nethnography, along with conventional approaches. The book develops a new concept of identity in the digital age, analyzing the digital flows of recognition and value, which led to the tremendous success of Social Media and the Web 2.0 era. Self-expression, entertainment and consumerism are seen as the major drivers of identity formation in the post-truth era, where the self can no longer be considered independently of a given person’s communication devices, where a substantial part of it is stored and actualized. It will be of interest to semioticians and researchers working on digital culture.
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Produktdetaljer
Sprog: Engelsk
Sider: 226
ISBN-13: 9783030925543
Indbinding: Hardback
Udgave:
ISBN-10: 3030925544
Kategori: Samfunds- & politisk filosofi
Udg. Dato: 24 feb 2022
Længde: 0mm
Bredde: 155mm
Højde: 235mm
Forlag: Springer Nature Switzerland AG
Oplagsdato: 24 feb 2022
Forfatter(e): Kristian Bankov
Forfatter(e) Kristian Bankov

Kategori Samfunds- & politisk filosofi

ISBN-13 9783030925543

Sprog Engelsk

Indbinding Hardback

Sider 226

Udgave

Længde 0mm

Bredde 155mm

Højde 235mm

Udg. Dato 24 feb 2022

Oplagsdato 24 feb 2022

Forlag Springer Nature Switzerland AG

Kategori sammenhænge