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The Behaviorally Informed Organization

Engelsk Hardback

The Behaviorally Informed Organization

Engelsk Hardback
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Every organization is fundamentally in the business of behavior change, whether it be a government trying to get a business to comply with environmental regulations, a business persuading its customers to be loyal to its products, or a financial institution encouraging a client to start saving for retirement. Behavior change is critical to organizational success, but despite its centrality to organizations, we do not have a good understanding of how organizations can successfully employ insights from behavioral science in their operations. To address this gap, this book develops an overarching framework for using behavioral science. It shows how behavioral insights (BI) can be embedded in organizations to achieve better outcomes, improve the efficiency of processes, and maximize stakeholder engagement.

This edited volume provides an enterprise-wide strategic perspective on how governments, businesses, and other organizations have embedded BI into their operations. Contributions by academics and practitioners from the Behaviourally Informed Organizations partnership highlight pragmatic frameworks and prescriptive outcomes via illustrative case studies. Featuring a foreword by Cass R. Sunstein, this book investigates key findings from BI, with an eye toward how it can be used to solve problems and seize opportunities in diverse organizations.

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Every organization is fundamentally in the business of behavior change, whether it be a government trying to get a business to comply with environmental regulations, a business persuading its customers to be loyal to its products, or a financial institution encouraging a client to start saving for retirement. Behavior change is critical to organizational success, but despite its centrality to organizations, we do not have a good understanding of how organizations can successfully employ insights from behavioral science in their operations. To address this gap, this book develops an overarching framework for using behavioral science. It shows how behavioral insights (BI) can be embedded in organizations to achieve better outcomes, improve the efficiency of processes, and maximize stakeholder engagement.

This edited volume provides an enterprise-wide strategic perspective on how governments, businesses, and other organizations have embedded BI into their operations. Contributions by academics and practitioners from the Behaviourally Informed Organizations partnership highlight pragmatic frameworks and prescriptive outcomes via illustrative case studies. Featuring a foreword by Cass R. Sunstein, this book investigates key findings from BI, with an eye toward how it can be used to solve problems and seize opportunities in diverse organizations.

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Produktdetaljer
Sprog: Engelsk
Sider: 328
ISBN-13: 9781487507893
Indbinding: Hardback
Udgave:
ISBN-10: 1487507895
Kategori: Offentlig administration
Udg. Dato: 1 mar 2021
Længde: 31mm
Bredde: 238mm
Højde: 161mm
Forlag: University of Toronto Press
Oplagsdato: 1 mar 2021
Forfatter(e):
Forfatter(e)

Kategori Offentlig administration

ISBN-13 9781487507893

Sprog Engelsk

Indbinding Hardback

Sider 328

Udgave

Længde 31mm

Bredde 238mm

Højde 161mm

Udg. Dato 1 mar 2021

Oplagsdato 1 mar 2021

Forlag University of Toronto Press