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  1. Bog
  2. Industri og industrielle studier
  3. Serviceerhverv

Sustainable Customer Experience Design

- Co-creating Experiences in Events, Tourism and Hospitality
Af: Frans Melissen, Bert Smit Engelsk Paperback

Sustainable Customer Experience Design

- Co-creating Experiences in Events, Tourism and Hospitality
Af: Frans Melissen, Bert Smit Engelsk Paperback
Tjek vores konkurrenters priser

Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development.

The book offers an innovative approach for successfully creating experiences for (potential) customers that is based on combining insights and methods from the world of design and the social sciences. Moreover, it shows how the experience economy and sustainable development both reinforce one another and create challenges that businesses and professionals can address through this approach.

Critical thinking questions, practical examples and international case studies are integrated throughout the text. Combining a design science and a social sciences perspective in one inclusive hands-on approach to designing, staging and managing experiences, this is essential reading for all students of Events, Tourism and Hospitality Management, but also related fields.

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kr 431
Fragt: 39 kr
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20 kr
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Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development.

The book offers an innovative approach for successfully creating experiences for (potential) customers that is based on combining insights and methods from the world of design and the social sciences. Moreover, it shows how the experience economy and sustainable development both reinforce one another and create challenges that businesses and professionals can address through this approach.

Critical thinking questions, practical examples and international case studies are integrated throughout the text. Combining a design science and a social sciences perspective in one inclusive hands-on approach to designing, staging and managing experiences, this is essential reading for all students of Events, Tourism and Hospitality Management, but also related fields.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 300
ISBN-13: 9781138658554
Indbinding: Paperback
Udgave:
ISBN-10: 1138658553
Kategori: Serviceerhverv
Udg. Dato: 5 jun 2018
Længde: 15mm
Bredde: 180mm
Højde: 246mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 5 jun 2018
Forfatter(e): Frans Melissen, Bert Smit
Forfatter(e) Frans Melissen, Bert Smit

Kategori Serviceerhverv

ISBN-13 9781138658554

Sprog Engelsk

Indbinding Paperback

Sider 300

Udgave

Længde 15mm

Bredde 180mm

Højde 246mm

Udg. Dato 5 jun 2018

Oplagsdato 5 jun 2018

Forlag Taylor & Francis Ltd

Kategori sammenhænge