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  2. Kunst: teknikker og motiver
  3. Kunsthistorie

LOIS Logos

- How to Brand with Big Idea Logos
Af: George Lois Engelsk Paperback

LOIS Logos

- How to Brand with Big Idea Logos
Af: George Lois Engelsk Paperback
Tjek vores konkurrenters priser
George Lois is an American icon in graphic design. This book showcases his logos with his own comments on why they work. A bonus in the book is a chapter of world logos made by others with George Lois’s comments on why they are so good.George Lois continues to prove that a memorable brand name interacting with a strong visual symbol to communicate a humanistic idea is the ultimate art form in popular graphic communication. His Big Idea branding and logo design, developed with a built-in, conceptual, “catchy” brand name, can visually impart information in a nanosecond, delivering a specific ethos with a penetrating promise of power that immediately sears a product’s virtues into a viewers’ brain—and has the potential of bringing instantaneous success.Lois boldly states, “My goal, with the vast majority of the brands I have named and logos I have designed, is to create ‘humanistic’ symbols, driven by a pregnant idea, visualizing some recognizable aspect of the human experience, and magically relating it to a unique selling proposition that empowers great advertising and promotion.” If anyone wants to experience the creation of Big Idea Branding, this astounding compilation of the work of George Lois is the ultimate form of clear, precise, eye-popping communication.
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George Lois is an American icon in graphic design. This book showcases his logos with his own comments on why they work. A bonus in the book is a chapter of world logos made by others with George Lois’s comments on why they are so good.George Lois continues to prove that a memorable brand name interacting with a strong visual symbol to communicate a humanistic idea is the ultimate art form in popular graphic communication. His Big Idea branding and logo design, developed with a built-in, conceptual, “catchy” brand name, can visually impart information in a nanosecond, delivering a specific ethos with a penetrating promise of power that immediately sears a product’s virtues into a viewers’ brain—and has the potential of bringing instantaneous success.Lois boldly states, “My goal, with the vast majority of the brands I have named and logos I have designed, is to create ‘humanistic’ symbols, driven by a pregnant idea, visualizing some recognizable aspect of the human experience, and magically relating it to a unique selling proposition that empowers great advertising and promotion.” If anyone wants to experience the creation of Big Idea Branding, this astounding compilation of the work of George Lois is the ultimate form of clear, precise, eye-popping communication.
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 204
ISBN-13: 9789063693992
Indbinding: Paperback
Udgave:
ISBN-10: 9063693990
Kategori: Kunsthistorie
Udg. Dato: 7 sep 2015
Længde: 19mm
Bredde: 210mm
Højde: 146mm
Forlag: BIS Publishers B.V.
Oplagsdato: 7 sep 2015
Forfatter(e): George Lois
Forfatter(e) George Lois

Kategori Kunsthistorie

ISBN-13 9789063693992

Sprog Engelsk

Indbinding Paperback

Sider 204

Udgave

Længde 19mm

Bredde 210mm

Højde 146mm

Udg. Dato 7 sep 2015

Oplagsdato 7 sep 2015

Forlag BIS Publishers B.V.

Kategori sammenhænge