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Leading Edge Marketing Research
- 21st-Century Tools and Practices
Engelsk Paperback
Leading Edge Marketing Research
- 21st-Century Tools and Practices
Engelsk Paperback

850 kr
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Om denne bog

This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and where researchers are valued for solving weighty problems and minimizing risks. The authors offer rich, new tools to measure and analyze consumer attitudes, combined with existing databases, online bulletin boards, social media, neuroscience, radio frequency identification (RFID) tags, behavioral economics, and more. The reader will profit from the numerous contemporary case studies that demonstrate the key role of marketing research in corporate decision-making.

 

Product detaljer
Sprog:
Engelsk
Sider:
504
ISBN-13:
9781412991315
Indbinding:
Paperback
Udgave:
ISBN-10:
1412991315
Udg. Dato:
10 jan 2012
Længde:
19mm
Bredde:
189mm
Højde:
231mm
Forlag:
SAGE Publications Inc
Oplagsdato:
10 jan 2012
Forfatter(e):
Kategori sammenhænge