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How to Ask Survey Questions
Engelsk Paperback
How to Ask Survey Questions
Engelsk Paperback

850 kr
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Om denne bog

"I am truly amazed at how complete this booklet is. What a wealth of material to help in developing questions!"

--Bonnie Rader, California State University, Long Beach

Aimed at helping readers prepare and use reliable and valid survey questions, How to Ask Survey Questions, 2nd shows readers how to do the following:

* Ask valid and reliable questions for the context

* Determine whether to use open or closed questions

* Choose the right type of measurement (categorical, nominal or ordinal) for responses to survey questions

* Ask questions that get at attitude, behavior, and knowledge

* Develop factorial, conjoint and Internet survey questions

New to this edition is coverage of focus group questions, the characteristics and uses of factorial questions and conjoint analysis questions, and the principles underlying Internet survey questions.

Product detaljer
Sprog:
Engelsk
Sider:
160
ISBN-13:
9780761925798
Indbinding:
Paperback
Udgave:
ISBN-10:
0761925791
Udg. Dato:
14 jan 2003
Længde:
9mm
Bredde:
154mm
Højde:
228mm
Forlag:
SAGE Publications Inc
Oplagsdato:
14 jan 2003
Forfatter(e):
Kategori sammenhænge