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Graphic Design Thinking

- Beyond Brainstorming
Engelsk Paperback

Graphic Design Thinking

- Beyond Brainstorming
Engelsk Paperback
Tjek vores konkurrenters priser
"A ''must have'' in the design arsenal."—Cat Normoyle, Professor of Graphic Design, East Carolina University

"Provides enough thinking techniques to break out of even the worst creative rut."—Creative Woman''s Circle

Legendary designer Ellen Lupton demystifies the creative process in another essential graphic design book.Graphic Design Thinking explores a variety of techniques to stimulate fresh thinking to arrive at compelling and viable solutions. Each approach is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Lupton''s hands-on, close-up approach, made famous with Thinking with Type, makes the creative process accessible to anyone and removes the myth that creativity is an in-born talent.

Presents a wide range of methods applicable to any brainstorming scenario.
• Techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form
• From informal strategies that are ideal for quick, seat-of-the-pants thinking, to formal research methods
• Learn to approach problems through focus groups, interviewing, brand mapping, and co-design

Includes discussions with leading professional designers. Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abbott Miller, Christoph Niemann, Paula Scher, and Martin Venezk reveal how they get ideas and overcome blocks to creativity.

Graphic Design Thinking is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges in the design process.
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Tjek vores konkurrenters priser
"A ''must have'' in the design arsenal."—Cat Normoyle, Professor of Graphic Design, East Carolina University

"Provides enough thinking techniques to break out of even the worst creative rut."—Creative Woman''s Circle

Legendary designer Ellen Lupton demystifies the creative process in another essential graphic design book.Graphic Design Thinking explores a variety of techniques to stimulate fresh thinking to arrive at compelling and viable solutions. Each approach is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Lupton''s hands-on, close-up approach, made famous with Thinking with Type, makes the creative process accessible to anyone and removes the myth that creativity is an in-born talent.

Presents a wide range of methods applicable to any brainstorming scenario.
• Techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form
• From informal strategies that are ideal for quick, seat-of-the-pants thinking, to formal research methods
• Learn to approach problems through focus groups, interviewing, brand mapping, and co-design

Includes discussions with leading professional designers. Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abbott Miller, Christoph Niemann, Paula Scher, and Martin Venezk reveal how they get ideas and overcome blocks to creativity.

Graphic Design Thinking is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges in the design process.
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 184
ISBN-13: 9781568989792
Indbinding: Paperback
Udgave:
ISBN-10: 1568989792
Kategori: Grafisk design
Udg. Dato: 5 aug 2011
Længde: 13mm
Bredde: 179mm
Højde: 217mm
Forlag: Princeton Architectural Press
Oplagsdato: 5 aug 2011
Forfatter(e):
Forfatter(e)

Kategori Grafisk design

ISBN-13 9781568989792

Sprog Engelsk

Indbinding Paperback

Sider 184

Udgave

Længde 13mm

Bredde 179mm

Højde 217mm

Udg. Dato 5 aug 2011

Oplagsdato 5 aug 2011

Forlag Princeton Architectural Press

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