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Design of Business

- Why Design Thinking is the Next Competitive Advantage
Af: Roger L. Martin Engelsk Hardback

Design of Business

- Why Design Thinking is the Next Competitive Advantage
Af: Roger L. Martin Engelsk Hardback
Tjek vores konkurrenters priser

Most companies today have innovation envy. They yearn to come up with a game—changing innovation like Apple''s iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative—they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.

Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo.

To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another—from mystery (something we can''t explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies.

Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage.

Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation.

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Most companies today have innovation envy. They yearn to come up with a game—changing innovation like Apple''s iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative—they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.

Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo.

To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another—from mystery (something we can''t explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies.

Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage.

Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 208
ISBN-13: 9781422177808
Indbinding: Hardback
Udgave:
ISBN-10: 1422177807
Kategori: Virksomhedsinnovation
Udg. Dato: 13 okt 2009
Længde: 21mm
Bredde: 152mm
Højde: 217mm
Forlag: Harvard Business Review Press
Oplagsdato: 13 okt 2009
Forfatter(e): Roger L. Martin
Forfatter(e) Roger L. Martin

Kategori Virksomhedsinnovation

ISBN-13 9781422177808

Sprog Engelsk

Indbinding Hardback

Sider 208

Udgave

Længde 21mm

Bredde 152mm

Højde 217mm

Udg. Dato 13 okt 2009

Oplagsdato 13 okt 2009

Forlag Harvard Business Review Press