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Consuming Crisis
- Commodifying Care and COVID-19
Engelsk Hardback
Consuming Crisis
- Commodifying Care and COVID-19
Engelsk Hardback

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Consuming Crisis is a crucial account of how consumer culture capitalized on Coronavirus (COVID-19). Sobande explores how brands claim to care while they encourage people to ‘keep calm and consume’. This critical analysis of the power and politics of marketing examines an eclectic mix of campaigns, content, and experiences. Such work outlines the societal significance of fast-fashion adverts, banana bread’s pandemic ‘moment’, university social media strategies, and how digital technology mediates memories and work. Based on the belief that brands cannot be activists, Sobande creatively considers how brands construct care, camaraderie, culture, and so-called ‘normal’ life during times of crisis.

Francesca Sobande is a Senior Lecturer in Digital Media Studies at Cardiff University

Product detaljer
Sprog:
Engelsk
Sider:
160
ISBN-13:
9781529793970
Indbinding:
Hardback
Udgave:
ISBN-10:
1529793971
Udg. Dato:
17 nov 2022
Længde:
14mm
Bredde:
184mm
Højde:
130mm
Forlag:
Sage Publications Ltd
Oplagsdato:
17 nov 2022
Forfatter(e):
Kategori sammenhænge