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Competing On Internet Time

- Lessons From Netscape And Its Battle With Microsoft
Af: Michael A. Cusumano, David B. Yoffie Engelsk Paperback

Competing On Internet Time

- Lessons From Netscape And Its Battle With Microsoft
Af: Michael A. Cusumano, David B. Yoffie Engelsk Paperback
Tjek vores konkurrenters priser
When Marc Andreessen and Jim Clark founded Netscape in 1994, they were the first to envision how the Internet could revolutionise conventional ways of using computers, distributing software, communicating with other people, and conducting business. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, bestselling authors Cusumano and Yoffie draw vital lessons from Netscape and how it has employed the techniques of ''judo strategy'' in its pitched battle against Microsoft. Through on-site observation and in-depth interviews, the authors construct a blueprint detailing how this hugely successful software company has competed on Internet time. They suggest that by designing products that run on multiple operating systems and staying flexible, they have forced Microsoft into an immovable and therefore less competitive position. Managers everywhere will want to absorb these valuable lessons from the fastest growing software company in history and put them to work in their organisations now - before the competition does!
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Tjek vores konkurrenters priser
When Marc Andreessen and Jim Clark founded Netscape in 1994, they were the first to envision how the Internet could revolutionise conventional ways of using computers, distributing software, communicating with other people, and conducting business. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, bestselling authors Cusumano and Yoffie draw vital lessons from Netscape and how it has employed the techniques of ''judo strategy'' in its pitched battle against Microsoft. Through on-site observation and in-depth interviews, the authors construct a blueprint detailing how this hugely successful software company has competed on Internet time. They suggest that by designing products that run on multiple operating systems and staying flexible, they have forced Microsoft into an immovable and therefore less competitive position. Managers everywhere will want to absorb these valuable lessons from the fastest growing software company in history and put them to work in their organisations now - before the competition does!
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 384
ISBN-13: 9780684863450
Indbinding: Paperback
Udgave:
ISBN-10: 0684863456
Kategori: Erhvervsliv, virksomheder og ledelse
Udg. Dato: 7 mar 2000
Længde: 35mm
Bredde: 230mm
Højde: 152mm
Forlag: Simon & Schuster
Oplagsdato: 7 mar 2000
Forfatter(e): Michael A. Cusumano, David B. Yoffie
Forfatter(e) Michael A. Cusumano, David B. Yoffie

Kategori Erhvervsliv, virksomheder og ledelse

ISBN-13 9780684863450

Sprog Engelsk

Indbinding Paperback

Sider 384

Udgave

Længde 35mm

Bredde 230mm

Højde 152mm

Udg. Dato 7 mar 2000

Oplagsdato 7 mar 2000

Forlag Simon & Schuster

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