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Case Studies in Strategic Management

- How Executive Input Enables Students’ Development
Engelsk Paperback

Case Studies in Strategic Management

- How Executive Input Enables Students’ Development
Engelsk Paperback
Tjek vores konkurrenters priser

Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question. 
The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.

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Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question. 
The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 91
ISBN-13: 9783030070571
Indbinding: Paperback
Udgave:
ISBN-10: 3030070573
Kategori: Finansregnskaber
Udg. Dato: 8 feb 2019
Længde: 0mm
Bredde: 155mm
Højde: 235mm
Forlag: Springer Nature Switzerland AG
Oplagsdato: 8 feb 2019
Forfatter(e):
Forfatter(e)

Kategori Finansregnskaber

ISBN-13 9783030070571

Sprog Engelsk

Indbinding Paperback

Sider 91

Udgave

Længde 0mm

Bredde 155mm

Højde 235mm

Udg. Dato 8 feb 2019

Oplagsdato 8 feb 2019

Forlag Springer Nature Switzerland AG