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Cases in Public Relations Management

Af: Patricia Swann Engelsk Paperback

Cases in Public Relations Management

Af: Patricia Swann Engelsk Paperback
Tjek vores konkurrenters priser

This fourth edition of Cases in Public Relations Management features a combination of new and tried-and-tested cases that give students a practical view of how on-the-ground public relations is practiced today.

Showcasing both successes and failures in public relations management, this text uses a problem-based case study approach that encourages readers to put their knowledge to the test to assess what has worked and consider alternate approaches to the situations these cases explore. It features questions for discussion and prompts to “dig deeper” into the cases at hand. New to the fourth edition:

  • Fifteen new cases, including Anheuser-Busch InBev, Dove, Juul, FTX, Norfolk Southern, Barbie, and Nike
  • Emphasis on social media, sustainability, ethics, and social responsibility for communication management today
  • End-of-chapter activities that reinforce concepts.

Developed for advanced students in strategic communication and public relations, this book prepares them for their future careers as communication and public relations professionals.

The fourth edition features fully updated online resources: student case guides with case supplements, instructor case guides with sample answers to end of case questions in the text, and PowerPoint lecture slides. Please visit www.routledge.com/9781032163642.

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Tjek vores konkurrenters priser
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Tjek vores konkurrenters priser

This fourth edition of Cases in Public Relations Management features a combination of new and tried-and-tested cases that give students a practical view of how on-the-ground public relations is practiced today.

Showcasing both successes and failures in public relations management, this text uses a problem-based case study approach that encourages readers to put their knowledge to the test to assess what has worked and consider alternate approaches to the situations these cases explore. It features questions for discussion and prompts to “dig deeper” into the cases at hand. New to the fourth edition:

  • Fifteen new cases, including Anheuser-Busch InBev, Dove, Juul, FTX, Norfolk Southern, Barbie, and Nike
  • Emphasis on social media, sustainability, ethics, and social responsibility for communication management today
  • End-of-chapter activities that reinforce concepts.

Developed for advanced students in strategic communication and public relations, this book prepares them for their future careers as communication and public relations professionals.

The fourth edition features fully updated online resources: student case guides with case supplements, instructor case guides with sample answers to end of case questions in the text, and PowerPoint lecture slides. Please visit www.routledge.com/9781032163642.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 470
ISBN-13: 9781032163642
Indbinding: Paperback
Udgave: 4
ISBN-10: 103216364X
Kategori: PR
Udg. Dato: 11 apr 2025
Længde: 28mm
Bredde: 254mm
Højde: 178mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 11 apr 2025
Forfatter(e): Patricia Swann
Forfatter(e) Patricia Swann

Kategori PR

ISBN-13 9781032163642

Sprog Engelsk

Indbinding Paperback

Sider 470

Udgave 4

Længde 28mm

Bredde 254mm

Højde 178mm

Udg. Dato 11 apr 2025

Oplagsdato 11 apr 2025

Forlag Taylor & Francis Ltd

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