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Can't Sell Won't Sell

- Advertising, politics and culture wars. Why adland has stopped selling and started saving the world
Af: Steve Harrison Engelsk Paperback

Can't Sell Won't Sell

- Advertising, politics and culture wars. Why adland has stopped selling and started saving the world
Af: Steve Harrison Engelsk Paperback
Tjek vores konkurrenters priser

Our politics dictate the ads we create and distance us from our audience. The advertising industry has lost interest in selling. According to the IPA, we face "a crisis of effectiveness". And our politics are to blame. We are now so culturally left-leaning, we''re no longer willing to stoke capitalism''s engine of growth. Instead, we have a new raison d''etre: we''re saving the world. But who are the activists and careerists who are pushing this progressive agenda? And what of the angry mainstream who are alienated by the ideas we''re imposing upon them? Most urgently, as our clients emerge from the pandemic recession, will advertising rediscover its commercial purpose and help them revive the UK economy? Or will our agencies and institutions double down on social purpose and the monoculture that''s suffocating a once brilliantly creative industry and forcing it to the margins of British business and cultural life?

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Our politics dictate the ads we create and distance us from our audience. The advertising industry has lost interest in selling. According to the IPA, we face "a crisis of effectiveness". And our politics are to blame. We are now so culturally left-leaning, we''re no longer willing to stoke capitalism''s engine of growth. Instead, we have a new raison d''etre: we''re saving the world. But who are the activists and careerists who are pushing this progressive agenda? And what of the angry mainstream who are alienated by the ideas we''re imposing upon them? Most urgently, as our clients emerge from the pandemic recession, will advertising rediscover its commercial purpose and help them revive the UK economy? Or will our agencies and institutions double down on social purpose and the monoculture that''s suffocating a once brilliantly creative industry and forcing it to the margins of British business and cultural life?

Produktdetaljer
Sprog: Engelsk
Sider: 290
ISBN-13: 9780957151529
Indbinding: Paperback
Udgave:
ISBN-10: 0957151527
Udg. Dato: 16 jul 2021
Længde: 22mm
Bredde: 204mm
Højde: 125mm
Forlag: Adworld Press
Oplagsdato: 16 jul 2021
Forfatter(e): Steve Harrison
Forfatter(e) Steve Harrison


Kategori Medievidenskab: reklame og samfund


ISBN-13 9780957151529


Sprog Engelsk


Indbinding Paperback


Sider 290


Udgave


Længde 22mm


Bredde 204mm


Højde 125mm


Udg. Dato 16 jul 2021


Oplagsdato 16 jul 2021


Forlag Adworld Press

Kategori sammenhænge