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Break the Internet
- the power of online influencers
Engelsk Paperback
Break the Internet
- the power of online influencers
Engelsk Paperback

145 kr
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Om denne bog
In the attention economy, online influencers are an emerging class of power brokers. How can you harness their potential?Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today’s world in which YouTube, Instagram, and TikTok dominate. Digital strategist Olivia Yallop goes undercover amongst content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a ‘social stock market’. The result is an insider account of a trend that is set to dominate our future — experts estimate that the economy of influence will be valued at $24 billion globally by 2025.
Product detaljer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9781912854172
Indbinding:
Paperback
Udgave:
ISBN-10:
1912854171
Kategori:
Udg. Dato:
12 maj 2022
Længde:
20mm
Bredde:
129mm
Højde:
197mm
Forlag:
Scribe Publications
Oplagsdato:
12 maj 2022
Forfatter(e):
Kategori sammenhænge