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At the Intersection of Education, Marketing, and Transformation

Af: Sabra E. Brock Engelsk Hardback

At the Intersection of Education, Marketing, and Transformation

Af: Sabra E. Brock Engelsk Hardback
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There have been significant changes in the last decade in the fields of education and marketing. Both have been transformed by technology and globalization. Attention spans have been shortened due to accelerated delivery of entertainment. A new global cyber culture has emerged. Social networking sites have changed the way we get information. The web and mobile apps have emerged as major players in both education and marketing. Prominent educator Dr. Sabra Brock has examined the foundations of these transformations and written about emerging trends in marketing and post-secondary education. This book is a collection of pieces she has authored and co-authored. These articles may provide insights for educators and educational administrators, as well as business practitioners, especially marketers.
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There have been significant changes in the last decade in the fields of education and marketing. Both have been transformed by technology and globalization. Attention spans have been shortened due to accelerated delivery of entertainment. A new global cyber culture has emerged. Social networking sites have changed the way we get information. The web and mobile apps have emerged as major players in both education and marketing. Prominent educator Dr. Sabra Brock has examined the foundations of these transformations and written about emerging trends in marketing and post-secondary education. This book is a collection of pieces she has authored and co-authored. These articles may provide insights for educators and educational administrators, as well as business practitioners, especially marketers.
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Produktdetaljer
Sprog: Engelsk
Sider: 162
ISBN-13: 9781618113122
Indbinding: Hardback
Udgave:
ISBN-10: 1618113127
Kategori: Højere uddannelse
Udg. Dato: 17 okt 2013
Længde: 0mm
Bredde: 155mm
Højde: 234mm
Forlag: Academic Studies Press
Oplagsdato: 17 okt 2013
Forfatter(e): Sabra E. Brock
Forfatter(e) Sabra E. Brock

Kategori Højere uddannelse

ISBN-13 9781618113122

Sprog Engelsk

Indbinding Hardback

Sider 162

Udgave

Længde 0mm

Bredde 155mm

Højde 234mm

Udg. Dato 17 okt 2013

Oplagsdato 17 okt 2013

Forlag Academic Studies Press