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  2. Tidlige 20. århundrede, 1900 til 1950
  3. 1940 til 1949

All-American Ads of the 40s

Af: W. R. Wilkerson III Engelsk Hardback

All-American Ads of the 40s

Af: W. R. Wilkerson III Engelsk Hardback
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At the beginning of the decade, America was at war. Patriotism was an integral part of everyday life, with the sentiment mirrored in advertising. As America emerged victorious out of the darkness of World War II in 1945, the economic boom of the era helped usher in the most dramatic rise in quality of life, excess, and consumerism. The war’s end also brought unprecedented pride and prosperity to the American people, and nothing reflects the new wave of consumerism and progress more than the ads of the time. Spending power dramatically increased in the decade’s second half, with plentiful jobs and higher wages. Because of the new GI Bill, affordable housing was made available to returning war veterans for the first time. People were ready to embrace the idea of the American Dream.

The postwar era represented a flood of products and services for every need and occasion, reaching every corner of society. Everything from entertainment to travel and automobiles, alcohol and tobacco, fashion and beauty, and food and beverage was in high demand and within reach. This period opened the floodgates of buying as advertisers sought to meet the needs of a population recovering from years of rationing. This engaging collection edited by Jim Heimann dives into the frenetic, lively, and brilliant era of American life and advertising in the 1940s.

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At the beginning of the decade, America was at war. Patriotism was an integral part of everyday life, with the sentiment mirrored in advertising. As America emerged victorious out of the darkness of World War II in 1945, the economic boom of the era helped usher in the most dramatic rise in quality of life, excess, and consumerism. The war’s end also brought unprecedented pride and prosperity to the American people, and nothing reflects the new wave of consumerism and progress more than the ads of the time. Spending power dramatically increased in the decade’s second half, with plentiful jobs and higher wages. Because of the new GI Bill, affordable housing was made available to returning war veterans for the first time. People were ready to embrace the idea of the American Dream.

The postwar era represented a flood of products and services for every need and occasion, reaching every corner of society. Everything from entertainment to travel and automobiles, alcohol and tobacco, fashion and beauty, and food and beverage was in high demand and within reach. This period opened the floodgates of buying as advertisers sought to meet the needs of a population recovering from years of rationing. This engaging collection edited by Jim Heimann dives into the frenetic, lively, and brilliant era of American life and advertising in the 1940s.

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Produktdetaljer
Sprog: Engelsk
Sider: 640
ISBN-13: 9783836588584
Indbinding: Hardback
Udgave:
ISBN-10: 3836588587
Kategori: 1940 til 1949
Udg. Dato: 26 apr 2023
Længde: 42mm
Bredde: 269mm
Højde: 208mm
Forlag: Taschen GmbH
Oplagsdato: 26 apr 2023
Forfatter(e): W. R. Wilkerson III
Forfatter(e) W. R. Wilkerson III

Kategori 1940 til 1949

ISBN-13 9783836588584

Sprog Engelsk

Indbinding Hardback

Sider 640

Udgave

Længde 42mm

Bredde 269mm

Højde 208mm

Udg. Dato 26 apr 2023

Oplagsdato 26 apr 2023

Forlag Taschen GmbH