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Wine Brands
- Success Strategies for New Markets, New Consumers and New Trends
Engelsk Paperback
Wine Brands
- Success Strategies for New Markets, New Consumers and New Trends
Engelsk Paperback

589 kr
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Om denne bog
This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.
Product detaljer
Sprog:
Engelsk
Sider:
184
ISBN-13:
9781349363711
Indbinding:
Paperback
Udgave:
ISBN-10:
1349363715
Udg. Dato:
18 jan 2016
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Palgrave Macmillan
Oplagsdato:
18 jan 2016
Forfatter(e):
Kategori sammenhænge