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When India Votes
- The Dynamics of Successful Election Campaigning
Engelsk Paperback
When India Votes
- The Dynamics of Successful Election Campaigning
Engelsk Paperback

117 kr
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Om denne bog
Elections have always been festive occasions iniberal democracies, and India is no exception. Media becomes one of the most important players in elections because of its power of reach and agenda-setting. From one government-controlled television in India in 1984, to hundreds of news channels owned by various interest groups, a burgeoning print media, the coming of the social media and the tiniest and most "lethal'' of mass reach weapon, the mobile phone”all these have changed the way elections are now contested! The power of mass contact through rallies and public gatherings, reinforced by the event-driven media channels and the power of digital media to reach out to the young audience, has redefined electioneering in India. When India Votesooks at the theoretical underpinnings of the relationship between democracy, mass media and election campaigning, as well as representative campaigns of theast three decades of the two major players, viz. the Congress and BJP.
Product detaljer
Sprog:
Engelsk
Sider:
216
ISBN-13:
9789353333805
Indbinding:
Paperback
Udgave:
ISBN-10:
9353333806
Udg. Dato:
20 mar 2019
Længde:
16mm
Bredde:
215mm
Højde:
141mm
Forlag:
Rupa Publications India Pvt. Ltd
Oplagsdato:
20 mar 2019
Forfatter(e):
Kategori sammenhænge