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What Images Really Tell Us

- The Adoption of Visual Rhetoric in Graphic Design, Art and Advertising
Af: Massimo Mariani Engelsk Paperback

What Images Really Tell Us

- The Adoption of Visual Rhetoric in Graphic Design, Art and Advertising
Af: Massimo Mariani Engelsk Paperback
Tjek vores konkurrenters priser
How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, the book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and knowing examples of how they have been used, the reader will learn how to use and master the language of images.
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How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, the book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and knowing examples of how they have been used, the reader will learn how to use and master the language of images.
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 288
ISBN-13: 9788417656041
Indbinding: Paperback
Udgave:
ISBN-10: 8417656049
Kategori: Grafisk design
Udg. Dato: 2 sep 2019
Længde: 17mm
Bredde: 245mm
Højde: 174mm
Forlag: Hoaki
Oplagsdato: 2 sep 2019
Forfatter(e): Massimo Mariani
Forfatter(e) Massimo Mariani


Kategori Grafisk design


ISBN-13 9788417656041


Sprog Engelsk


Indbinding Paperback


Sider 288


Udgave


Længde 17mm


Bredde 245mm


Højde 174mm


Udg. Dato 2 sep 2019


Oplagsdato 2 sep 2019


Forlag Hoaki